Spinio

Rather than improve an old search engine, Spinio wanted to launch something entirely original. Their team had cataloged over 17,000 games and 670+ casinos, but no one had built a search that could handle plain-English questions like “egyptian themed slots with no deposit bonus.” Every other site forced users to navigate filters and menus before they found what they needed.

We took a fresh approach: we created a casino concierge that understands everyday language, converts it into database queries, and highlights matching games right away. Because everything works from the ground up, new games and bonus offers become available for search as soon as Spinio’s team adds them.

Building from scratch also meant designing an admin portal that fit Spinio’s unique workflow. There was no off-the-shelf dashboard that combined data uploads, content management, and casino ranking adjustments. We gave Spinio a drag-and-drop uploader for spreadsheets and PDFs, and an automated pipeline that makes newly added casinos searchable in minutes. Behind the scenes, our cloud infrastructure scales to handle spikes in traffic, so every search, whether on mobile or desktop, returns results quickly.

In just four months, daily active users climbed above 4,700. Mobile visits accounted for 92 percent of traffic, and each user engaged in more than eight AI-powered searches on average. Direct visits rose to 84.5 percent, as players came back to a site that offered something they could not find anywhere else. By building a totally new product from scratch instead of patching an existing solution, we helped Spinio become the first true casino discovery engine powered by AI.

If you want to create a one-of-a-kind platform that meets unmet needs in your industry, let’s talk and get started.

Spinio came to us with an idea they had not seen anywhere else: a way for players to simply ask for “high-RTP blackjack” and immediately get tailored casino recommendations. There was no existing template or upgrade path. This was a brand new concept. By weaving natural language processing into their platform, we gave Spinio a tool that lets users type their exact needs and see instant, accurate results.